become a Merchandise Displayer

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Merchandise displayers are responsible for planning and arranging merchandise in windows, showcases, and/or on the sales floor of retail market in a way that will best attract the attention of customers. Depending on the store, the merchandise can consist of clothes, accessories, furniture, hardware, or other items. Merchandise displayers take benefit of color, lighting, and space to optimize the appeal of their displays.

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In small stores, a displayer may work alone, designing the store's total layout and choosing how the store's merchandise should be presented. In larger stores, several displayers may work together, sometimes under the administration of a display director. For large store chains, displayers may work in corporate headquarters, collaborating with corporate marketers to make display designs for the whole chain. Merchandise displayers generally have a stable 40-hour work week, although they can expect evening, weekend, and/or overtime work for extra sales or holiday seasons.

Education, Certification, Licensing

Although merchandise displayers are not required to have an advanced education beyond high school, a degree or certificate in optical merchandising, descriptive design, fashion design, interior design, or fine arts will help greatly in this competitive field. Those possessing a bachelor's degree will have the best opening of not only looking work but also of advancing up the career ladder, possibly to corporate make departments.

Even though formal education is important, it should be kept in mind that merchandise displayers receive most of their training on the job. An aspiring displayer can get an early start in the enterprise by volunteering to help with the make and construction of parade floats or theater sets and props, or by getting part-time or summer jobs in stores. States do not want merchandise displayers to be licensed. However, it may be beneficial to join a trade connection such as the National connection of Display Industries, Inc., which opens its membership to both designers and corporations. Membership would contribute networking opportunities, enterprise leads, and passage to sponsored seminars to keep up with business trends.

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